Mailchimp … we need to talk. We’ve been together for over 5 years + you were my first email list service … but I’m breaking up with you.
I learned so much from you + sent some very memorable newsletters … but there’s someone else.
Oh hello, sorry you had to see that awkward moment, but I really needed to get that off my chest.
You’ve heard it before + I’ll say it again – if you’re an online entrepreneur, your e-mail list is pure gold. Those are the people that have already “opted-in”, letting you know they’re interested in what you’re doing.
Each of those email addresses is an actual person – a person with hopes, dreams, fears, + passions. Every single email address matters.
How are you Taking Care of those People on Your List?
Like so many of you, I started with Mailchimp – a great, free service if you have a small list or you’ve never had an email list before. With nifty templates, it’s easy to create fancy-looking emails with lots of content.
As I switched industries to start a new business + began growing quickly, I ran up against Mailchimp’s limitations, especially with a free account.
Why not Start Paying for Mailchimp?
As I looked into Mailchimp’s paid features, I began to see that even if I invested my hard-earned money, I wasn’t going to get all the nifty tools I was hoping for.
There were other options out there, but none of them quite hit on what I was looking for:
- Aweber? A lot like Mailchimp with a few extra bells + whistles.
- Ontraport or Infusionsoft? Too robust + expensive.
I wanted an email list / newsletter provider that was easy-to-use, but also badass, filled with useful features + not a lot of other things I didn’t need.
What’s so Terrific about ConvertKit?
Oh my friend, let me count the ways:
- No cost for duplicate subscribers
- Easy tagging + segmenting
- Useful + flexible forms
- Emails that looks like emails
- Resend emails to folks who didn’t open
- Detailed stats on everything
- Simple opt-in freebie delivery
- Great autoresponders + email courses
- Epic automation options
1 : No Cost for Duplicate Subscribers
If you use Mailchimp or Aweber, you’ll be charged for duplicate subscribers.
What’s a duplicate subscriber?
Let’s back up. You can only have 1 opt-in freebie + 1 opt-in form for each of your lists in Mailchimp. If someone signs up for more than 1 of your freebies (therefore ending up on more than 1 of your lists), you’ll be charged for them twice.
If someone buys more than 1 of your products, they’ll end up on more than 1 of your email lists, + you’ll be charged for them more than once.
I don’t think I have to explain why this is simply shitty. You could be paying for 3,000 subscribers when actually have 1,200. That adds up really fast!
In ConvertKit, you have 1 BIG list that you can easily segment (more on that is reason #2 below), which means that you’ll NEVER be charged more than once for ANYONE on your list.
2 : Easy Tagging + Segmenting
In ConvertKit, you have 1 BIG list of all your fans’ email addresses. How do you keep them organized?
You can create a tag to track people who sign up for your list via different methods (webinar, freebie opt-in, paid course, guest post, waitlist for upcoming offering … etc.) so you can:
- Easily track how much interest your sign-up source provided
- Send emails especially for people from your specific sign-up sources
- Promote specific content + offerings to people who have already shown an interest in that type of content
Want to organize further?
Combine tags into segments.
Let’s use a webinar example.
You hosted 3 webinars about different topics that you’ll be covering in your new paid course or ebook. You want to send everyone that attended the webinars the same email about the new offering.
Simply create a segment that includes the tag you used for each of the webinars, then send an email to that segment.
Another example – let’s use guest posts.
You guest posted on 2 different blogs + got new subscribers from both posts (congrats!). You want to make sure the people that joined your list from those 2 guest posts receive your regular blog post updates.
Simply create a segment that includes the tags you created for those 2 blog posts (and the tags for the other folks on your list that receive regular blog post updates). You can also create segments based on the opt-in form they signed up from and/or the email sequence they’re receiving (more on both below).
Now if someone joins your list from 1 of those guest blog posts in a month, they’ll automatically be added to that segment + get your new blog post update emails.
It’s so freakin’ easy to organize your list in ConvertKit – even if you’re an organization-hater, you’ll thrive in here.
3 : Useful + Flexible Forms
Remember reason #1?
That Mailchimp only lets you have 1 opt-in freebie for your list?
ConvertKit is different!
You can have UNLIMITED opt-in freebies for your list (you know, if you have the time to make them all, haha).
You can create a unique opt-in form for your blog sidebar, the end of each blog post, + custom landing pages for folks that find you from guest posts, Facebook groups … the possibilities are absolutely endless.
By having so many different forms, you can see how folks are joining your list. Are guest posts worth your time? Does anyone actually read your blog posts? This is how you find out, thanks to ConvertKit‘s stats for each + every form (more on that below – keep reading, yo!).
Want more? You can directly connect your opt-in forms to email sequences (formerly called courses in ConvertKit) that nurture your new subscribers to learn more about you + lead them to your paid offerings (that’s an easy sales funnel right there).
Got more than 1 opt-in freebie? With ConvertKit’s WordPress plugin, you can pick a different opt-in form at the end of each blog post you create, showing the most tempting, content-related freebie you have.
4 : Emails that Look like Emails
Many people sign-up for Mailchimp because they like the fancy email formats they offer.
Yeah, they’re cool, but I’ve got a marketing tip for you: more people read basic-looking emails than those “fancy” emails.
Yep, and here’s another big thing: those “fancy” emails get trapped in spam filters more often than “basic” formatted emails.
Basic email for the win, my friend.
Whoa, I know – “basic” ain’t hip these days, but it doesn’t have to be ONLY text. You CAN add images to ConvertKit emails.
Here’s my latest email:
It looks like an email a friend would send you (that’s always the goal).
See those links at the bottom of my email?
You can create a custom text, CSS, or HTML template that includes any info you want.
Sweet + simple or a little extra flare – totally up to you. Set-up your template + half the work is done for you.
(here’s how ConvertKit explains why fancy email templates aren’t the answer)
5 : Resend Emails to Folks who Didn’t Open
Did you know you could do that?
These days, everyone’s inbox is full – right when you’ve got it emptied, it bulks up again. It’s easy for someone to miss your latest email.
With ConvertKit’s great email stats, you’ll see who did + didn’t open your email. Not only that, in less than 5 mouse clicks, you can RESEND that unopened email to all those folks who missed it. Click, click, click, done.
Resending unopened emails can lead to more blog post reads, more comments, more shares, + ultimately, more sales.
P.S. Mailchimp doesn’t offer this.
6 : Detailed Stats on Everything
Curious about all these stats I keep mentioning?
Here’s only SOME of the stats ConvertKit keeps track of for you:
- The # of visitors, subscribers, + conversation rate for each of your sign-up forms (so you’ll know which forms bring in the most subscribers)
- The # of subscribers, open rate, click rate, + unsubscribers for each of your email sequences (including WHICH email people unsubscribe from – you’ll know which email’s copy to tweak)
- The # of recipients, open rate, click rate, + unsubscribers for each email broadcast (non-sequence) email you send
- Every form, email sequence, + broadcast email EVERY subscriber joins from + interacts with, including every person that unsubscribes
Take a breath.
I’m not trying to put you on info-overload. I’m showing you that ConvertKit tracks all of the truly USEFUL stats you need to update your marketing plans + stay connected with your core audience.
FYI: Mailchimp only tracks SOME of these stats
7 : Simple Opt-in Freebie Delivery
Offering an opt-in freebie (PDF, email course, video series … etc.) is damn simple to set-up in ConvertKit:
- Create great freebie
- Create email sequence that delivers that freebie (via link or direct download from the email itself) + nurtures your new subscriber
- Create at least 1 form for folks to sign-up for your great freebie
- Click the option to connect your new form to your great freebie email sequence
- BONUS POINTS: create a tag specifically for this opt-in freebie + connect it to your opt-in form and/or email course via the Automations section in ConvertKit (more on that below)
Once this is set-up, you can get new subscribers to your list, deliver the freebie, nurture them, + track them within your list with ConvertKit doing all the work (sweet!).
8 : Great Autoresponders + Email Sequences
What’s the worst thing that can happen when you join an email list? … SILENCE!
Even if it’s only 1 email (a.k.a. an autoresponder), your new subscriber wants to hear more from you.
With a single autoresponder or a multi-email sequence, you can grow that know-like-trust factor much quicker.
Previously called courses, ConvertKit recently renamed these sequences because, well, it makes more sense. 🙂
Sequences are as easy to set-up as a single email broadcast. Give the sequence a name, add a subject to the first email, type the text, choose the delivery timing, save, + done.
ConvertKit also has tips on what to include in each email, how soon to send each email in your sequence, how to choose a subject for each email … you’re never on your own because ConvertKit has tons of useful info when it comes to email marketing.
As previously mentioned, you can then connect these email sequences to specific sign-up forms you’ve created, add tags to track who gets that particular sequences, and more!
P.S. Yes, Mailchimp does offer email sequences + opt-in delivery with their paid option, but again, you only get 1 opt-in freebie per list (hold your wallet close).
9 : Epic Automation Options
You like it when something works seamlessly without doing anything, no?
With ConvertKit, set-it-and-forget-it is the phrase of the day, every day, 24/7/365.
Here’s what the automation section looks like:
From here, you can connect almost ANY action a subscriber takes to ANOTHER step in ConvertKit, a few of which I’ve mentioned so far:
- New subscriber from a form? Add a tag to them to keep them organized in your list
- New customer for a specific product? Remove them from your sales email sequence AND add a tag to them so you know they purchased
- Subscriber clicked on a link in your email but didn’t buy? Add them to a specific email sequence that will cover their fears + hesitations
What About the Cost?
Mailchimp is free.
ConvertKit does not offer a free option.
Even if you’re already using Mailchimp, there’s a good chance you won’t pay as much with ConvertKit because, if you have more than 1 list, you probably have duplicate subscribers.
Here’s how ConvertKit‘s pricing breaks down:
- Under 1,000 subscribers? $29/month
- Under 3,000 subscribers? $49/month
- Under 5,000 subscribers? $79/month
That’s it. The real numbers. No extra fees. No hidden costs. A flat fee based on the REAL number of email addresses on your email list.
Unlimited forms. Unlimited email sequences. Unlimited automations. Unlimited email sends. It’s all covered.
BONUS: ConvertKit offers a 30-day money back guarantee. This made me MUCH more comfortable about giving it a try (spoiler: I’m still with them + I’d never think of leaving).
This is my 1st Email List. Should I Start with Mailchimp, then Move to ConvertKit later?
This is 100% up to you.
After everything you read in this post, if you think you’re going to end up switching from Mailchimp to ConvertKit down the line, I’d say DO IT NOW + save yourself the hassle. Plus, with all of ConvertKit’s great features, you could grow your list faster. 😉
On the other hand, here are 5 reasons why you should NOT switch from Mailchimp to ConvertKit.
But I Still Have Questions!
Ask away 🙂 Leave a comment below + ask me any questions you have about switching from Mailchimp to ConvertKit. The switch was one of the best moves I’ve ever made for my business + I’m happy to help you any way I can.
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