Today we’re going Behind the Boss Mask with graphic designer, handletterer, + founder of Sugar & Type Design Studio, Ilana Griffo.

This episode is perfect for you if you’re curious about how your passion is more important than your confidence; what it’s really like to attend an Etsy Open Call for physical goods; why friendships in business are vital to success + sanity; the never-ending pros + cons of one-on-one work with clients; why there’s value in staying small + how to maintain it while you grow; or the best way to take your ideas to the next level.



Show Notes:

  • Why Ilana chose to create a business that combines services + physical products for ” joy, creativity, and organization.”
  • Ilana’s experience at the Etsy Open Call in NYC – what is it, how does it work, + why is it such a big deal?
  • What it means to be an introvert with great passion
  • The planner to end all planners – Ilana’s Rule the World planner
  • Ilana’s super grateful to have an epic support team: professional photographer, web developer, designers, and shipping help
  • The value of friendships in business
  • How being half-introvert/half-extrovert (ambivert?) affects Ilana’s life + business
  • The joys + struggles of one-on-one business
  • The value in staying small + how to stay small while growing
  • Ilana’s very recent experience with burnout, how she recovered, + how she’ll prevent it in the future
  • Taking ideas to the next level + “doing your own thing”


The ONE question that Ilana asks YOU: What can you take off your plate to enjoy life more? … Comment below with your answer!



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